“Unlock Tampa Bay: Treasure Awaits”

June 3rd, 2014

Tampa Bay & Company has come up with a new name for the publicly funded, privately run company. After more than a year of research, Tampa Bay & Company has decided on “Unlock Tampa Bay; Treasure Awaits You”!

The Tampa-based ad agency Spark held focus groups throughout the U.S. and overseas to learn the perception of Tampa Bay  and how it compares to  competitors in Florida and across the country.

In surveys, Tampa  Bay scores high on nature attributes like water and warm weather and also being affordable. But did not score as well in categories like hip, authentic, exciting and adventurous.

Unlock Tampa Bay will roll out ads promoting the new brand in next months Convene magazine and in July’s Meetings and Convention.

Realty Tampa Bay wishes “Unlock Tampa Bay; Treasure Awaits” all the best and knows the new add campaign will be a huge success.  After all, we live and work here and  we know all about this subtropical paradise!

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